Who am I and why should you trust my opinions?
My name is Ethan Finkel, and I worked in the venture capital software space for 5 years prior to joining the founding team of an early stage startup. I've worked directly with the world's leading VC firms, CFOs, and operations teams to build the software they use to run their businesses. I've seen all the tools and talked to thousands of venture capitalists and operations teams to understand what they need and what software they need.
Why Trust Us
Our team brings years of hands-on experience working with VC software platforms. We've evaluated, implemented, and managed these tools in real-world environments, giving us unique insights into what works, what doesn't, and what you need to know before making a commitment.
Our Approach
We maintain editorial independence and provide honest, unbiased reviews. Our content is based on thorough research, direct experience, and ongoing conversations with platform teams across the industry. We're not here to sell you software—we're here to help you find the right solutions for your specific needs.
What We Cover
From portfolio management platforms to deal flow tools, from investor relations software to portfolio company resources—we cover the full spectrum of software that powers modern venture capital operations. Our editorial content includes round-ups, product spotlights, feature deep dives, market news, buyer's guides, and editorial pieces that cut through the marketing noise to give you the information you actually need.